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ICAD 2019: Getting into the creative economy mindset
Key players from the creative industry came together for the 2019th edition of the Indonesian Contemporary Art & Design (ICAD), and some shared their thoughts on what it means to have a creative mindset.
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Kingly crown: Rinaldy A. Yunardi's "What Is In My Mind" represents the designer's affinity for extravagant headpieces. (Courtesy of ICAD/-)
T
he creative economy is all the current rage, with more and more artists and entrepreneurs entering the fray by the second – and with good reason.
The Creative Economy Agency (Bekraf) released in September its projection that the industry will contribute Rp 1.2 quadrillion (US$85.3 million) to Indonesia's gross domestic product (GDP).
Artistic director Itjuk of Indonesian Contemporary Art & Design (ICAD) told The Jakarta Post on Nov. 21 that Indonesia's creative economy was defined by strong craftsmanship, which was vital to its presence in the global creative industry.
“Bandung is currently on the rise to becoming one of the major design-oriented centers, while Jakarta is following close behind. However, if you look closely, many of the key players in Jakarta are from Bandung,” Itjuk said at a discussion during ICAD 2019, which runs from Oct. 16 to Nov. 24 at the Grandkemang Jakarta in South Jakarta.
Entrepreneur and politician Sandiaga Uno, a former Jakarta deputy governor, said that having the right mindset means leaping at the right opportunity.
“We have to find our call and the opportunities that lay there. The call is definitely Indonesia, as by 2045, a century after our independence, we will be the fourth largest economy in the world,” he said, referring to President Joko “Jokowi” Widodo’s "Indonesia Vision 2045" statement.
Sandiaga, who cofounded his first venture capital firm in 1997, Recapital Advisors, recalled that his foray into entrepreneurship was accidental, prompted by his layoff in the wake of the 1997 financial crisis.
