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Bandung footwear brand recognized at MICAM Milano 2020

News Desk

The Jakarta Post

Jakarta  /  Thu, September 24, 2020  /  06:15 pm
Bandung footwear brand recognized at MICAM Milano 2020

Pijakbumi Shoes are made from eco-friendly materials. (Courtesy of/KBRI Roma)

Bandung-based footwear brand Pijakbumi has been selected as one of the recipients in the Emerging Designers category at the MICAM Milano 2020 footwear fair in Milan, Italy.

Along with nine other brands from around the world, Pijakbumi was recognized for its original design and for championing sustainability. 

Due to the COVID-19 pandemic, founder Rowland Asfales did not go to Italy to personally receive the award.

“Only the shoes were flown to Italy,” Rowland said as quoted by on Wednesday.

Rowland said the award had attracted potential buyers from Italy and created good media coverage for the brand.


. Usai mengikuti fashion show dan pameran the MICAM Milano pada bulan Februari lalu, kini Pijakbumi kembali hadir (secara virtual) di Hall Emerging Designers. Bekerjasama dengan ITPC Milan, Pijakbumi akan merilis ATLAS Sneakers sebagai core product di pameran kali ini. ATLAS, artikel yang meraih penghargaan Good Design Indonesia 2017 ini menjadi artikel utama Pijakbumi untuk mengupayakan konsep sustainability secara holistik dari life-cycle dan end-of-life sebuah sepatu. — Pameran the MICAM Milano akan berlangsung dari tanggal 20-23 September 2020 di Rho Fieramilano. Selama pameran berlangsung, Pijakbumi akan berbagi cerita tentang perjalanan kami sebagai perwakilan tunggal Emerging Designers di kawasan Asia, bagaimana peran ITPC Milan untuk mendukung potensi produk kreatif di Indonesia, dan tentunya berbagi suasana selama di venue. Yuk, simak cerita kami di IG feed dan story Pijakbumi dan @itpcmilan — Designed better, sustainability in front 😊🌿 . . . . #pijakbumi #temanmelangkah #forbetterEarth #strongertogether

A post shared by Pijakbumi (@pijakbumi) on

For Rowland, the award has inspired him to keep innovating and creating a positive impact on the environment.

In the event, Pijakbumi also launched a new design named ATLAS Sneakers that are 95 percent made from plants. The shoes are created from natural fibers from water hyacinth and natural rubber soles. The components are considered eco-friendly as their production involves less water consumption, eco-friendly waste management and causes no harm to the environment.

This year’s MICAM Milano ran from Sept. 20 to 23. It was the first footwear exhibition in Italy after the country experienced a national lockdown. Every year, 1,200 companies exhibit their products to around 45,000 visitors from 130 countries, making it the biggest exhibition for the footwear industry around the world. For this year, Pijakbumi was the only exhibitor from Southeast Asia. (gis/wng)

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