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Scents and sensibilities: The rise of Indonesia’s olfactory scene
What makes scents so intriguing to our emotions? The Jakarta Post spoke to several olfactory brands on what drives their exploration.
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Stylish package: Adieu Living's packaging is made printed with risograph, an environmentally friendly printing method with soy-based ink (Adieu Living/Courtesy of Adieu Living)
T
he most elusive yet personal of the senses, an olfactory cue can incite different things in the minds of different people. The recent years have seen the rise of numerous brands exploring the world of olfactory in Indonesia, each with their own take on how they present their scents. From the common thread of memories and pop culture to nature, the scents go deeper than the first impression.
Scene of Wonders (Jakarta)
Q: What sparked your interest in exploring the olfactory sense?
A: Indonesia’s natural wealth and diversity, from its herbs and spices to its nature and culture.
How do you formulate, concoct, and produce your range of products?
We usually explore our inspirations from nature or culture. Afterward, we research the details we want to delve into from those inspirations, before capturing their essence in an olfactory experience we meant to evoke. The scents we create contain the characteristics and details of our inspirations.
As Indonesia is the essence of your identity, how do you embody your rendition of Indonesia in your brand?
