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Actually getting paid: Platforms help local creators monetize their work
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Strong fanbase: A group of creators working under the banner of Moccatune was among the first to join local monetization platform Trakteer. (Personal collection/Moccatune) (Personal archive/Courtesy of Moccatune)
Lack of monetary support can hinder artists in their creative pursuits. This is where two local creator platforms come in.
These days, most internet users are able to make a living by establishing an online presence and doing things they are passionate about – from writing or painting, to gaming and even reviewing products in exchange for sponsorship or payment. While these creators’ revenue streams mainly come from brand deals or direct advertising models, local creator-centric platforms are emerging as an alternative for self-employed creatives to monetize their work and skills. On these platforms, the content creators make money from fans who subscribe to their page to receive exclusive content only visible to subscribers.
For budding creators and skillful hobbyists looking for ways to enter the industry, monetary rewards can spur creativity and sustain their pursuits. Local tip-jar platforms, namely KaryaKarsa and Trakteer, stand by the idea.
Dio Setta, 33, was one of many who picked up a new pandemic hobby.
"The pandemic significantly lessened my workload so I had a fair amount of time to kill," said the private sector employee. He resorted to writing, and first published his horror stories on Twitter before publishing them on public platforms such as Wattpad, Kaskus and Instagram.
Dio’s first published work in KaryaKarsa was just three months ago, but Dio told The Jakarta Post that he had collected twice Jakarta's provincial minimum wage (UMP), making around Rp 8.8 million (US$625.70) in a month.
