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Jakarta Post

Donny Pramono, Man behind the craze

  • Tifa Asrianti

    The Jakarta Post

Jakarta   /   Sun, May 31 2009   /  09:54 am

Meet the man responsible for starting a frozen yogurt craze among teenagers: Donny Pramono. Donning a suit and a tie, on Wednesday the 26-year-old walked from one table to another in a crowded outlet of La Piazza, in Kelapa Gading, during the first anniversary of Sour Sally - his frozen yogurt brand. Congratulations are well-deserved, the brand that was established on May 15, 2008, has just opened its 10th outlet in a North Jakarta shopping mall. Although the stores are all Jakarta-based, the company has already received franchise requests from investors in Singapore, Malaysia and Hong Kong. Donny said these requests were at the preliminary stage and it was possible it could take until 2010 to start franchising the Sour Sally brand. "We will need to work out a business model for investors, we are still working on it," he said. In terms of d...