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Jakarta Post

Analysis: Sharia influences millions of Lux users

  • Debnath Guharoy

    Consultant

  /   Tue, June 22 2010   /  11:14 am

It’s unfortunate that Luna Maya and Ariel have become YouTube celebrities, overnight. This column is not the forum for fanning meaningless gossip. But the on going saga does shine a spotlight on brands, their consumers and the social context within which they exist.To a society-watcher, the evolution of post-Soeharto Indonesia is a fascinating story in the making. To a civil libertarian, that process of evolution is revealing steps both forward and backwards. To a marketing professional, there are lessons to be learnt from the smut  smearing media space not only in Indonesia but around the world. As all of the above, I thought the incident had at least one important lesson that I should underline. In so doing, I will step on the toes of two institutions with whom I was associated for many years in many countries. I still have the greatest respect and affection for the company Unil...