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Jakarta Post

Hendrik Tio: An online success story

  • Ika Krismantari

    The Jakarta Post

Jakarta   /   Wed, January 26 2011   /  09:58 am

JP/J. AdigunaAsk the founder of the country’s first and largest web store, Bhinneka.com, what he believes turned his online business into a success story, and the entrepreneur will give you a one-word answer: passion.This may sound like a platitude but it’s the best way Hendrik Tio can find to describe what drove him to build a business for more than 17 years.“You have to love it. Don’t just think of it as a money machine. Because if you do, and if it doesn’t work, you will just stop there,” said Hendrik during an interview with The Jakarta Post last week.And as all good success stories go, Hendrik happened to stumble into this online business.Established in 1993, Bhinneka started as a supplier of printers and computers. But four years later, the financial crisis hit the country hard and forced his business along with many others into survival mode.“We needed something we c...