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Jakarta Post

Executive Column: Doing business differently in a resource-constrained world

  • The Jakarta Post

Jakarta   /   Wed, October 5 2011   /  09:03 am

As its economic fundamentals continues to improve, Indonesia — home to the world’s fourth-largest population with 240 million people — will soon be a lucrative market for fast-moving consumer goods. Last year, sales of fast-moving goods topped Rp 120 trillion (US$13.68 billion), an 11 percent rise from Rp 109.01 trillion in 2009, according to a Nielsen survey.

Anglo-Dutch consumer goods giant Unilever, which has been present in the country for nearly 80 years, unleashed on Thursday its plan for investing ¤90 million ($118.63) — out of a total ¤550 million it has allocated for Indonesia through 2012 — to expand its beauty product and ice cream production facilities to penetrate further into Indonesia’s fast-growing market rather than overseas markets, especially Asia and Africa.

On the same day, Unilever CEO Paul Polman, during his visit to Indonesia, talked ...