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Jakarta Post

TSEL, Samsung to spur smartphone use

  • Mariel Grazella

    The Jakarta Post

Jakarta   /   Wed, November 7 2012   /  10:28 am

Indonesia’s largest mobile phone operator, PT Telekomunikasi Selular (Telkomsel), has signed a deal with PT Samsung Electronics Indonesia, manufacturers of the Galaxy series of devices, to spur smartphone penetration in Indonesia.

Alistair Johnston, marketing director of Telkomsel, said that the deal was part of the mobile operator’s plan to develop the firm’s device, network and application (DNA) strategy to boost data traffic on their third generation (3G) broadband network by getting more Internet-enabled mobile devices equipped with mobile applications connecting to the network.

Telkomsel, among other mobile operators, has been keen on pushing data consumption partly due to waning average revenues per unit (ARPU), or the revenues it makes per mobile phone user, for voice and short text messages (SMS) as people increasingly communicate through Internet-based messag...