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View all search resultsSoutheast Asian flavors shine at ASEAN trade fair in Korea
Held as part of a weeklong series of cultural and economic activities, this year's ASEAN fair highlighted F&B products from member states, essentially hosting a tasting table to promote future collaborations in the rapidly growing sector.
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Region-wide tasting: ASEAN-Korea Centre secretary-general Kim Jae-shin (left), accompanied by ASEAN ambassadors to South Korea, samples a dish at a Philippine food and beverage booth on Nov. 14 during the ASEAN Trade Fair 2025, which ran from Nov. 13 to 16 at the KINTEX Exhibition Center in Ilsan, northwest of Seoul. (Handout/Courtesy of ASEAN-Korea Centre)
S
outheast Asian cuisines took center stage at the ASEAN Trade Fair 2025 in South Korea, which capped off a weeklong series of events to celebrate the relationship between the regional bloc and the East Asian country.
This year’s trade fair at KINTEX Exhibition Center 2 in Ilsan, which closed on Sunday after a three-day run from Nov. 13, featured over 70 food and beverage (F&B) companies from nearly all ASEAN member states. The one exception was Timor-Leste, which only became a formal member on Oct. 26, the opening day of the 47th ASEAN Summit in Kuala Lumpur.
The F&B exhibition featured the signature products of each country, ranging from kaya (coconut) jam and dried fruits to Robusta coffee, offering South Korean visitors an opportunity to experience the authentic flavors of Southeast Asia.
In his opening remarks, ASEAN-Korea Centre (AKC) secretary-general Kim Jae-shin called the event “a meaningful occasion” to celebrate the country’s partnership with the bloc, noting that the trade fair provided a platform for both consumers and buyers to explore market trends and opportunities for future collaboration.
“Despite ongoing global economic uncertainties, it is both timely and inspiring to see 10 ASEAN member states coming together with strong determination to explore business opportunities in the Korean market,” Kim said during the opening ceremony on Friday.
He also highlighted the F&B sector as one of the most “dynamic areas” for the region’s future growth.
“I sincerely hope this event will serve as a stepping stone for new collaborations between ASEAN and Korea, and inspire Korean consumers to discover the rich diversity and flavors of ASEAN cuisine,” Kim said.
