The Jakarta Post
Vice President Boediono believes that the potential revenue generated from Indonesian handicrafts could reach trillions of rupiah if the obstacles standing in the way of market success can be resolved.
'We must not be halfhearted. Let's roll up our sleeves and work hard. We should join together and tackle all the difficulties and obstacles we are facing,' Boediono said in Jakarta on Wednesday.
He made the statement during the opening of the Jakarta International Handicraft Trade Fair (Inacraft), which runs from April 24 to 28.
His wife, Herawati Boediono, Industry Minister MS Hidayat, Women's Empowerment and Child Protection Minister Linda Amalia Sari Gumelar, and Deputy Trade Minister Bayu Krisnamukti also attended the ceremony.
Boediono admitted it would not be easy to achieve such a huge amount of sales because the handicraft industry still faced several major challenges.
He said that in order to ensure that the Indonesian handicraft sector continued to grow, there were several things that business people, bankers and the government needed to do.
These include offering capital for all micro, small and medium enterprises as well as improving business management systems, such as effective promotion and marketing.
Other crucial issues, he said, included sales techniques, brands, intellectual property rights and the development of green products.
The Vice President said handicrafts was one of 14 creative industries with huge potential for further development as they had made a huge contribution to national economic growth.
Indonesia has exported several types of handicraft, such as plaited mats, embroidery and furniture, to more than 180 countries including Australia, France, Germany, the Netherlands, the United Kingdom and the United States. (nai/ebf)
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