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Jakarta Post

Hotels enjoy good business during holidays

  • Nurfika Osman

    The Jakarta Post

Jakarta   /   Tue, August 13, 2013   /  08:57 am

The country'€™s hospitality industry has enjoyed healthy growth during the Idul Fitri holiday as people use the festivities for traveling with their families.

Indonesian Hotel and Restaurant Association (PHRI) chairwoman Wiryanti Sukamdani said hotel occupancy rates in popular tourist destinations such as Bandung, West Java; Yogyakarta; and Denpasar, Bali stood at between 80 to 100 percent.

Many hotels reached their occupancy peaks on the second day of Idul Fitri.

'€œOccupancy rates increased sharply during Idul Fitri and hotels located close to tourist attractions were fully booked,'€ Wiryanti said, adding that most families picked budget class hotels for the holiday.

'€œIdul Fitri is one of the seasons of the year when the hotel industry reaps more revenue.'€

She said the high occupancy rate was projected to continue until the end of this week in addition to Independence Day, a public holiday, that will fall on Saturday, leading more people to extend their holiday.

The hotel industry is expected to see normal growth, with rates between 50 to 70 percent, on Aug. 19 when activity returns to normal.

Guido Andriano, sales and marketing general manager with hotel firm Santika Indonesia Hotels & Resorts, said that the company'€™s accommodation, ranging from budget class under the Amaris brand to luxury class under The Samaya, booked more than an 80 percent occupancy rate during Idul Fitri.

'€œ[This is] not only in cities like Bandung, Yogyakarta or Denpasar but also in smaller ones like Cirebon [West Java] and Semarang [Central Java] because they are the perfect places for transit before travelers continue their journey and because these cities have attractions,'€ Guido told The Jakarta Post.

He said Santika accommodation in those destinations, particularly in Yogyakarta and Bali, had been booked since three days before Idul Fitri, slimming the chances for walk-in guests to get rooms.

Its four-star Santika Hotel and five-star Santika Premiere in both destinations reached peak occupancy rates, with almost 90 percent, a day prior to and after Idul Fitri.

Santika operates 56 accommodation facilities in major and second tier cities across the archipelago and in Singapore.

Similar cases occurred in hotels operated by Archipelago International, previously known as Aston International.

Archipelago International marketing and communications director Febry Anindita said that the company'€™s hotels would still be full until Sunday.

Febry said that Archipelago'€™s hotels, such as Aston City for the three star brand and Aston for the four star, saw more than 90 percent occupancy rates.

'€œOur budget hotels Fave and Neo in Bandung and Bali also enjoy strong occupancy rates because people who do not get rooms in the three star and four star facilities will seek budget hotels,'€ she said.

She also said that the five star Grand Aston Marina in North Jakarta was fully booked until Sunday by families whose housemaids had left on holiday.

In addition, Tauzia Hotel Management spokeswoman Yani Sinulingga said midscale hotels under the Harris brand and budget accommodation under POP! Hotel across Java and Bali had enjoyed up to 100 percent occupancy rates during the Idul Fitri holiday.

'€œEven our Harris Hotel in Batam [Riau Islands] has enjoyed strong growth during Idul Fitri and the guests are not only Indonesians but also Singaporeans and Malaysians,'€ Yani told the Post, adding that its facilities in Sentul, Bogor had been fully booked since last week.

'€œDemand from customers will still be high until the end of this week.'€

Tauzia and Archipelago currently operate 22 and 63 hotels respectively.

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