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oung producer Kevin Aprilio wants to make something different. This time he is promoting a dangdut singer, Jeng Lee, through his label, Aprilio Kingdom.

To understand dangdut, a style of music loved by many Indonesians ' especially the middle- to low-income bracket ' Kevin has been busy researching and has consulted many people from all walks of life.

'I spoke with a lot of people, my parents [composer Addie MS and singer Memes], my driver'¦,' he said on Wednesday as quoted by kapanlagi.com.

'Dangdut is the music of the people, many businessmen love it. I trained my ears to like dangdut.'

Since running his own label, Kevin has been interested in the potential of dangdut. Although a bit far-removed from his background in classical music, dangdut has a lot of potential, according to Kevin.