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AKARTA: Visa has launched its latest credit card innovation with the BCA Black Visa Signature, a product that promises to provide more benefits and rewards than ever for customers.

The move has been taken in response to growing demand from Visa's more affluent clientele for better services. According to PT Visa Worldwide Indonesia president director Ellyana Fuad, this new card is perfect for those who do a lot of business traveling or go on frequent vacations.

'The affluent consumer segment we're targeting typically is short on time and demand exclusive services and special offers that fit their lifestyles,' Ellyana said, as quoted by kompas.com, adding that this card is designed with these consumers in mind.

'All of these new innovations are proof of BCA's commitment to satisfying our customers and giving them the best possible financial solutions for their transactions,' said Bank Central Asia senior general manager Santoso.

Options for clients will be divided into three cards. They are, in order of ranking, the Visa Infinite, the Visa Signature and the Visa Platinum.

Research by Visa suggests that affluent Indonesians tend to spend their money on vacationing with their families rather than on expensive shopping sprees. And when they do go on holidays, they raise their level of expenses. The results also indicate that these same people would rather choose to have quality time with their family.