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There are days when your skin is not looking great and you dread anyone coming close to you with a camera'€“and it doesn'€™t help that many cameras these days are high-definition (a.k.a. HD).

Make Up For Ever, however, claims that it has the answer to all your woes with its recently launched Ultra HD Foundation.

For those loyal to the Parisian brand, you have probably already guessed that this is a reformulation of the original and iconic Make Up For Ever HD Foundation launched in 2008.

Lia Amelia, the brand general manager for Make Up For Ever Indonesia said that Ultra HD Foundation was made with ever-developing camera technology in mind.

The foundation, launched in Indonesia in January, claims to smooth over pores to create a flawless base-even if you'€™re photographed with a 4K Ultra HD camera, which delivers four times as much detail as a 1080p Full HD camera.

'€œThis means that this foundation can cover your pores perfectly with just one layer and still look natural, as if you aren'€™t wearing any makeup,'€ Lia said, adding that the foundation helped blur imperfections on screen.

It also comes in a whopping 30 colors, with color codes starting with either '€œR'€ or '€œY'€ to indicate either red or yellow undertones in your skin'€“something that helps make choosing the perfect foundation easy as pie.

'€œWe understand that Indonesian women have different skin tones and that several still have difficulty finding their foundation color and are forced to mix two colors,'€ Lia said. '€œWe hope that by providing 30 colors, women can find a perfect match to their skin.'€

So, this foundation, which retails for Rp. 650,000 per 30ml bottle, sounds impressive, right? But does it really hold up to all our high expectations? Here'€™s our report.

Application

The packaging features a pump top, which helps make it easier to gauge how much foundation you need depending on your day'€™s activities.

For those with clear, unblemished skin, one pump is enough to help you get camera ready. However, those with acne-prone skin or dark marks may want to try using two to three pumps for optimum cover for your first layer.

Your application method can garner different results. You'€™ll be rewarded with dewy, fresh-looking skin if you apply the foundation with a damp sponge, while a buffing brush will help you achieve a satin finish.

Using your hands will give the most natural finish as the warmth of your hands help melt it into your skin. The formula is moisturizing enough that it doesn'€™t look too matte if set with powder.

Though the foundation boasts medium coverage, it can be built up without looking cakey. However, those who prefer full coverage foundations may want to step back as the Ultra HD Foundation still lets your skin peek through even when you pack it on.

Wear and Feel

The foundation is incredibly light. It'€™s easy to forget that you'€™re wearing any makeup at all. Further, the hyaluronic acid in the formula helps keep the skin moisturized throughout the day.

Without a primer or setting spray, the foundation lasts a good six to seven hours, even in Jakarta'€™s weather.

However, it can start to settle into fine lines and look patchy afterwards, especially if you have oily skin, which can be a problem for women who don'€™t have time to touch up their makeup during the day.

Look

Though you might feel so-so when looking at your reflection in real life, you will definitely give yourself a pat on the back for buying this foundation once you look at a picture of yourself. This foundation smooths imperfections on screen without looking like you overdosed on the Gaussian Blur feature in Photoshop.

Verdict

If you love taking selfies all day or are looking for the perfect foundation to wear for special occasions, Ultra HD Foundation is for you. However, mediocre wear-time can be a hassle for women always on the go.