Rujak (mixed sliced fruit and vegetables served with spicy palm sugar dressing) is available just about everywhere across Indonesia. In Denpasar, there is a food stall dedicated to serving various types of rujak and local beverages.

Stan Rujak Bali, located within Jebak Food Court in downtown Denpasar, looks fancy. But actually it offers inexpensive rujak and other local dishes, such as tipat cantok and es daluman.

Adi Negara, the owner of Stan Rujak Bali, said he prepared 13 types of rujak having been inspired by the owner of Jebak Food Court, who wanted to diversify the food court'€™s culinary offerings. There are 30 food stalls in the court selling Indonesian and Balinese food and drinks.

To market his products, Adi uses social media, including Facebook, and through this networking, his Rujak Bali has become the talk of the town.

Open from 10 a.m. to 11 p.m., Adi'€™s rujak is sold for only Rp 7,000 (53 US cents) per serving. Adi also produces and sells bottled palm sugar dressing, as well as sliced fruit, to visitors wanting to eat at home.

Equipped with free Wi-Fi, live music and other facilities, Jebak Food Court has attracted local food lovers, especially young consumers and local tourists.

'€œMany foreign tourists are also coming here to try Indonesian and Balinese food,'€ said Adi, who is proud of his secret recipe.

'€œLocal food and beverages are still popular among food lovers. I am very enthusiastic about promoting Rujak Bali,'€ he said.

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