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Rental firm TRAC eyes renting out 15,000 cars for Idul Fitri exodus
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Two workers inspect a car at a rental car service center in Jakarta. (Kontan/Cheppy A. Muchlis)
R
ental firm PT Serasi Autoraya, also known as TRAC Astra Rent Car, has targeted 15,000 cars to be rented by homebound holiday revelers during the Idul Fitri exodus.
The firm’s director, Hadi Winarto, alluded to the target as better road infrastructure and new toll roads promises a convenient traveling experience using cars.
“Nowadays, people need a car [for the exodus]. If they do not own a car, then renting one could be an option,” Hadi said as quoted by Kontan on Tuesday.
Hadi was optimistic that the rental car service would see significant future growth following the government’s plan to impose higher taxes on car ownership.
This year, Hadi added, the company aimed to see a revenue increase of between 5 to 10 percent from the realized revenue of Rp 7 trillion (US$522.9 million) last year.
Aside from being a rental car service, the company’s used-car business under the name Mobil 88 predicts to enjoy a 20-percent sales increase during the fasting month of Ramadhan and Idul Fitri festivities, thanks partly to higher seasonal demand. (dmr)
