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Style: House of IOCO - “Comfort and sophistication in IOCO’s five unique brands”

Situated in the heart of Bali’s fashion district and shopping mecca, Seminyak, on Sunset Road, the House of IOCO emerges with a new vibe and design that echoes comfort yet sophistication through all of its collections

WORDS AND PHOTOS COURTESY OF IOCO (The Jakarta Post)
Thu, June 30, 2016

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Style:  House of IOCO - “Comfort and sophistication in IOCO’s five unique brands”

Situated in the heart of Bali’s fashion district and shopping mecca, Seminyak, on Sunset Road, the House of IOCO emerges with a new vibe and design that echoes comfort yet sophistication through all of its collections.

House of IOCO Fashion evolved from three basic values – Creation, Interaction and Commerce – all of which form the company’s foundation.

From its main studio, where ideas are created, House of IOCO translates different inspirations into designs that later come true in various shapes, colors, textures and movements.

The fashion house also opens its creative doors to personal consultation with an in-house stylist or designer available to create custom-made quality pieces.

Under the artistic eye of talented designer Monica Ku, House of IOCO has five unique brands that speak for different aspects of design and fashion: IOCO, ONLY BY IOCO, SOOK, MONICA KU and IOCO HOMME.

For IOCO, Monica has carefully studied the various body shapes of women and their unique personas, then translated this into a well-made collection. IOCO brings functional, pure and simple designs to life through smart pattern cutting. This involves draping and shaping with subtle details to achieve a clean and modern finish.

IOCO represents the diverse personas of women in general through the use of assorted colors – from neutral classic tones to bright and bold shades – as well as a play on different patterns. The pieces are all unique on their own, but can also be combined to create a more complete look that speaks of timeless simplicity and sophistication at the same time.

ONLY by IOCO is Monica’s personal pick and is an exclusive limited collection. These designs are edgy, refined and even alluring. This line is a playground for Monica to express herself through various cuts, shapes and tailoring that are different from IOCO yet still communicate the same concept.

For the younger or young at heart, SOOK represents fun, vibrant personas through its playful but simple design. The brand plays with colorful prints that create a statement in the modesty of casual wear, the simplicity that runs through the fashion house’s soul.

If fashion is based purely on dreams, this line would be the embodiment of that concept. MONICA KU recreates her own personal dreams into fashion art pieces. Statement looks and haute couture designs are the language of this line that is currently intended to be a showcase of creativity and pure imagination.

Next to the main IOCO collection, IOCO HOMME is Monica’s translation of essential wear for men. The designs are simple, clean and practical; the fabrics amplify a timeless style for modern day gentlemen.

IOCO HOMME uses similar fabrics to IOCO to complement the main collection, just as a man always balances a woman.

House of IOCO collections can be purchased at strategically located boutiques around Bali as well as online through major resellers such as www.amazon.com. Further information about House of IOCO can be found at www.house-of-ioco.com.

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