The Jakarta Post
A recent survey by Google and Temasek predicts the Internet economy in Southeast Asia will grow 6.5 times to US$197 billion by 2025 from its current evaluation of $31 billion.
The survey defines the Internet economy as the total transactions in e-commerce, online travel, ride-hailing applications and electronic advertisements.
As a region with a population of 600 million, Southeast Asian Internet users number approximately 260 million. By 2020, the survey projects users will grow to 480 million, meaning 3.8 million new users getting online every month.
For Indonesia, the Internet economy in 10 years is predicted to reach $81 billion. From that estimation 56.79 percent ($46 billion) will come from e-commerce transactions, 30.24 percent ($24.5 billion) from online travel, 6.91 percent ($5.6 billion) from ride-hailing apps, and 3.3 percent ($2.7 billion) from digital advertising transactions.
"Advertisers will follow the digital trend. In the US, 38.4 percent of ads were digital. Indonesia is following this pattern. It will make up 40 percent [of the Internet economy] by 2025," Google Indonesia managing director Tony Keusgen said at the Fairmont Hotel on Thursday.
The survey was done in six countries: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. (evi)
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