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BMW Motorrad flagship store opens in Jakarta
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Joe Frans, Maxindo Moto Nusantara’s CEO (center) speaks at the opening of the new BMW Motorrad flagship store on Saturday, accompanied by Motorrad's director Miguel Llabres-Pohl (left) and MMN’s director of sales and marketing Paulus B. Suranto (right). Located in South Jakarta, the store showcases 35 motorcycles, sells various BMW Motorrad’s accessories and provides a workshop to service motorbikes. (JP/Winny Tang)
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T Maxindo Moto Nusantara (MMN), the authorized distributor and importer of BMW Motorrad in Indonesia, opened a new flagship store in South Jakarta on Saturday in an effort to better serve its customers.
The 4,000 square-meter store provides a retail experience for motorcycle enthusiasts by showcasing up to 35 BMW Motorrad motorcycles, in addition to clothing and other accessories.
“Our aim is to create a ‘home’ for riders, so whenever they want to hang out or find various necessities for their motorbikes, they can stop by,” Joe Frans, MMN’s CEO told reporters.
(Read also: Harley-Davidson tries its luck with beginner bikes)
The four-story building has a basement for motorcycle service with 12 service bays.
“In the basement, there are 12 service bays equipped with special tools […] We can repair up to 72 motorcycles a day,” MMN’s director of sales and marketing Paulus B. Suranto, said.
Among the motorcycles showcased at the flagship store are the R 1200 GS Adventure, priced at Rp 737 million (US$56,000), the R nine T, priced at Rp 600 million and the R 1200 RT for Rp 852 million. (win/jun)
