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Jakarta Post

Blue Bird gradually implements cashless payment services

  • Anton Hermansyah
    Anton Hermansyah

    The Jakarta Post

Jakarta   /   Fri, December 9, 2016   /  06:56 pm
Blue Bird gradually implements cashless payment services Social influencer Falla Adinda (left), Blue Bird marketing director Febby Intan (center) and MasterCard Indonesia vice president of acceptance development Poully Gunharie pose during the Blue Bird-MasterCard national online shopping day event in Jakarta on Dec. 9. (JP/Anton Hermansyah)

Indonesia’s biggest taxi operator, Blue Bird, is gradually intensifying cashless payment services, narrowing the gap with its app-based competitors.

Marketing director Febby Intan said since the company’s implementation of a credit card payment system in September, usage had accounted for 15 percent of payments as of November. The company is working with global payment company MasterCard for the service.

"We will concentrate on the credit card payments first, if this runs well with little trouble, we will consider adding other types of payment services," she said during the Blue Bird-MasterCard national online shopping day event in Jakarta on Friday.

Febby acknowledges that not everyone is a credit card holder. Only 7 percent of 250 million population uses credit cards. Adding debit card or e-wallet payment facilities would offer ease of payment to more customers, but would take longer to implement.  

"Blue Bird is currently like a big ship, it is hard to change direction, but we are moving there," she said.

MasterCard Indonesia vice president of acceptance development Poully Gunharie said the implementation of a debit card payment services was possible. However, only few banks were able to facilitate the service with the support of an adequate security system. (evi)

 

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