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Mercedes-Benz begins local assembly of CKD E-Class
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Mercedes-Benz-PC head of marketing & sales Southeast Asia Claus Weidner (left to right), Industry Minister Airlangga Hartanto, Mercedes-Benz Indonesia chief executive officer (CEO) Guenter Haefele, Mercedes-Benz Distribution Indonesia CEO Roelof Lamberts CEO, Mercedes-Benz India Private Limited head of operations Piyush Arora and Industry Ministry director general for metal industries, machines, transportation vehicles and electronics I Gusti Putu Suryawirawan pose together during the launch of the Mercedes-Benz New E Class on Tuesday in Wanaherang, Bogor, West Java. (JP/Bimo Raharjo)
M
ercedes-Benz Distribution Indonesia (MDI), the local distribution arm of German car manufacturer Daimler AG, launched on Tuesday the fifth generation of its mid-size luxury sedan E-Class.
The sedan is assembled from the completely knocked-down (CKD) version in its Wanaherang plant, following an earlier move to introduce the completely built-up (CBU) version last August.
MDI president director Roelof Lamberts said the local production of the E-Class was expected to help boost sales of the model in Indonesia.
"The E-Class contributed to a quarter of our sales last year. We hope with the new generation, this contribution can be increased to a third of total sales this year," he said during the launch ceremony.
(Read also: Mercedes-Benz waits for hybrid market to develop)
MDI last year saw its sales rise slightly by 3 percent to 3,371 vehicles.
The pricing of the new model will be listed at the upcoming auto show in April, Lamberts added.
Currently, the CBU version of the E-Class is sold for Rp 1.3 billion (US$97,600) per vehicle.
There are two types of CKD E-Class vehicles that will be introduced into the domestic market, namely the luxury E-250 Avantgarde and the sportier E-300. (lnd)
