W

ith an eye-catching logo having the ability to boost a brand, the city administration decided to issue a new logo for its one-fare public transportation system Jak Lingko as it steps up efforts to connect various modes of public transportation.

Jakarta Governor Anies Baswedan said the new logo illustrated that public transportation in Jakarta was integrated despite having multiple operators.

“After a month, we have finally chosen the new Jak Lingko logo, designed by Melvin Santoso,” Anies said at City Hall on Friday.

Surabaya-based graphic designer Melvin won the contest for the new logo held by the city administration. PT Transjakarta president director Agung Wicaksono said 126 logo submissions had been received from contestants, which the judges narrowed down to three finalists before deciding on Melvin’s logo as the winner. As the winner, Melvin won Rp 100 million (US$ 6,811).

Melvin said he took the idea for the logo from Anies’ concept of Jak Lingko, which was inspired from the web-like paddy fields in Manggarai regency in East Nusa Tenggara, called lingko lodok.

“If you look at pictures of a lingko paddy field, it’s perfectly round and like a spiderweb,” Melvin said.

He explained that the logo he designed had a six-point star, representing Jakarta’s five municipalities and one regency that would be connected by Jak Lingko.

The logo will be put on all modes of public transportation in the system in stages, with Transjakarta as its helm, Anies said.

Anies introduced the brand Jak Lingko on Oct. 8 to replace the previous One Card One Trip (OK Otrip) name. The system allows commuters to switch modes of transportation, currently angkot (public minivans) and Transjakarta buses, within three hours for a single fare of Rp 5,000.

Transjakarta service and development director Achmad Izzul Waro said the company would immediately start installing the logo, in the form of stickers, on angkot that partnered with Jak Lingko, and issue Jak Lingko cards to replace the OK Otrip cards. OK Otrip cards can still be used on the system.

Transjakarta is focusing on working with the 11 operators participating in the Jak Lingko system in a bid to encourage more of their drivers to participate.

As of Oct. 5, Jak Lingko had 484 angkot on 33 routes in its system and had sold 94,622 OK Otrip cards.

Anies said the city hoped to expand the reach of Jak Lingko services to improve people’s mobility.

Transjakarta data show that its services reach 68 percent of the city and its routes cover 58
percent.

Anies said the administration aimed to increase coverage to 100 percent by 2021.

Transjakarta operational director Daud Joseph said the easiest way to increase the accessibility of Transjakarta was to add more stops along non-busway routes, such as those plied by Jak Lingko angkot.