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Fitness, health energize MAP expansion to Vietnam
The publicly listed company is trying to cash in on the growing global trend among people of all ages with plans to open stores in Indonesia and in Vietnam.
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MAPClub Big Bazaar by Mitra Adi Perkasa in the 2018 Pekan Raya Indonesia (PRI) is set to feature around 60 international brands. (Shutterstock/File)
T
he growing healthy lifestyle trend has encouraged sports and leisure retailer PT MAP Aktif Adiperkasa (MAP Aktif) to expand its presence both in Indonesia and abroad this year.
The publicly listed company is trying to cash in on the growing global trend among people of all ages with plans to open stores in Indonesia and in Vietnam.
MAP Aktif finance director Miquel Rodrigo Staal said on Wednesday the company planned to expand its floor space in Indonesia by 10 percent to 15 percent this year.
“We plan to add another 20,000 to 25,000 square meters of outlet area this year, or equal to about 150 to 200 new stores,” he said during a public expose event in Jakarta.
The company’s spokesperson, Ratih D Gianda, said MAP Aktif would not limit its new stores to mono-brand stores but also have multi-brand stores like Planet Sports and Sports Stations, as well as outlets inside Ramayana department stores.
She added that this diverse store expansion, or what the company called a multitiered retail formula, was necessary for the company to cover all segments of the market.
The mono-brand stores and Planet Sports would be targeted to cater to consumers from the upper-middle class, while Sports Station stores and Ramayana outlets would cater to middle-lower class shoppers, she explained.
