News industry leaders argued that holding onto the standards of quality journalism was essential in the face of the many challenges presented by the digital era. To survive, they urged companies to adopt new business models that did not sacrifice the principle of independence, accountability and objectivity.
n the digital age, which is transforming journalism, quality content must remain the foundation of media companies’ efforts to attract readers, senior journalists have said.
“I still believe that content, in the end, is king. If we are able to produce quality content, we will consequently see a large number of readers coming to our platforms,” Ninuk Mardiani Pambudy, the chief editor of Indonesia’s biggest daily newspaper Kompas said in Jakarta on Thursday.
She was addressing an audience of hundreds at a regional conference held by the Alliance of Independent Journalists (AJI) tiled “The Biggest Challenge Facing Journalism in the Digital Era”.
Ninuk admitted that people’s increasing interest in reading digital content, rather than print media, had significantly reduced Kompas’ circulation in recent years.
To cope with this digital disruption, the company decided to pursue a progressive transformation by developing digital platform Kompas.id.
In its second year, Kompas.id has attracted roughly 500,000 registered users, Ninuk said.
She was optimistic this figure would grow as the company’s continued its efforts to provide quality content, which she claimed was hard to find on other digital platforms.
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