The ongoing revision of the 2002 Broadcasting Law must regulate the use of artificial intelligence in broadcasting to ensure ethical usage of the technology and safeguard good journalism practices, media practitioners and journalist organizations have said.
edia professionals and journalism organizations have urged House of Representatives lawmakers to include a provision on artificial intelligence to safeguard good journalistic practices in the revised version of the 2002 Broadcasting Law, amid the new technology’s recent adoption by several companies.
The Alliance of Independent Journalists (AJI) reported earlier this year that various newsrooms had started using AI in their operations, ranging from tools for content production and business development to AI-generated anchors.
One example is tvOne.ai, launched in May 2024 by private television channel tvOne, part of Bakrie Group’s Viva Media Asia. The outlet uploaded videos to YouTube showing AI-generated anchors reading out news articles published by Viva outlets.
“We’re not using AI to produce news stories, but to help us to create compelling content and generate news from existing articles,” said Apni Jaya Putra, editor in chief of tvOne.ai.
While saying the technology was being used as part of the broadcaster’s efforts to embrace a new business model, he insisted that using AI to produce news would not lead to job losses for journalists.
Read also: AI systems are already deceiving us -- and that's a problem, experts warn
As the newsroom had started integrating AI in its work, Apni said the country would need a law to regulate the use of AI, especially to prevent the spread of false information through the use of deepfakes: audio recordings, photos or video footage appearing to come from a known person but are actually made using AI tools.
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