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With short ribs 'balado' and 'rendang', Citilink aims to boost ancillary revenue
Garuda Indonesia's low-cost-carrier unit Citilink Indonesia is set to offer a new in-flight meal experience as it wants to increase the contribution of ancillary revenue to the company’s overall income.
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Citilink Indonesia VP cargo and ancillary Harismawan Wahyuadi. (JP/Riza Roidila)
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aruda Indonesia's low-cost-carrier unit Citilink Indonesia is set to offer a new in-flight meal experience as it wants to increase the contribution of ancillary revenue to the company’s overall income.
The so-called Dining Experiences will allow passengers to create their own meal tray consisting of an appetizer, main course and dessert out of a set of menu selection. It will be served on board Citilink airplanes for flights over 100 minutes starting Thursday, initially offered to flights departing from Surabaya, Denpasar and Jakarta.
Citilink Indonesia’s vice president for cargo and ancillary Harismawan Wahyuadi said through Dining Experience and more other new products, Citilink Indonesia aims to score higher cargo and ancillary revenue from 8 percent to 10 percent to become up to 15 percent of total revenue by the end of this year.
As of today, Citilink Indonesia has 20 products as sources of ancillary revenue, such as green seat (seat selection), in-flight meal booking to insurance products. Harismawan said Citilink would develop other products to increase ancillary revenue.
"After this one, there are still a lot of products that we can develop to boost our ancillary revenue. One in the pipeline is that we are interested to offer local souvenir services to passengers so if they travel to another place they do not need to think about what they want to buy for home as oleh-oleh (gifts)," he said on Wednesday.
The Dining Experience package will be offered at Rp 550,000 inclusive of free lounge access, boarding priority, airport assistance, air miles, seat selection and insurance. The selection of dishes include short ribs balado with potato croquet, beef rendang with egg balado and white snapper with lemon butter sauce.
"We have many passengers from different segments, including the corporate segment or business people who fly with Citilink during weekdays for business trips or other passenger segments that demand exclusive services such as green seat and meals. Thus, through this service, we want to target this segment of passenger," Harismawan said.
