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Digitization strips traditional wedding invitation stores of past glory
Since people can send their wedding invitation through WhatsApp messenger or other social media platforms, people are ordering fewer wedding invitation cards.
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A bride and groom hold hands at their wedding. Millennials now opt for digital wedding invitations, leading to the decline of the traditional wedding invitation business. (Shutterstock)
F
or years, Tebet market in South Jakarta has been a popular place for would-be brides and grooms seeking wedding invitations. Tucked inside the market’s basement are rows and rows of shops offering wedding invitation designs and printing services.
However, some shops in the famous establishment are now out of business, while the rest are struggling to compete with cheaper and consumer friendly services offered by online wedding invitation vendors.
Sigit, one of the shop owners in Tebet market, said he had seen a decline in business in recent years.
“Since online wedding invitation shops became popular, my revenue has decreased by almost 50 percent. Each month I could only get seven to eight orders, with each order ranging from 300 to 2,000 wedding invitation cards,” he told The Jakarta Post on Saturday.
Sigit said he had to lower the price of the invitation cards to compete with online merchants. As a result, the profit he gained from every customer order had dropped to Rp 500,000 (US$35) from Rp 800,000.
Another vendor, Tri Wahyudi, who has been selling wedding invitation cards in the market for nine years, said the trend of sending wedding invitations online had reduced his orders.
“Since people can send their wedding invitation through WhatsApp messenger or other social media platforms, people are ordering fewer wedding invitation cards. I can no longer set a minimum order quantity. I would now accept orders even when customers request to print less than 100 cards,” he said.
