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Jakarta Post

Digitization strips traditional wedding invitation stores of past glory

  • News Desk

    The Jakarta Post

Jakarta   /   Tue, August 13, 2019   /  04:04 pm
The Jakarta Post Image
A bride and groom hold hands at their wedding. Millennials now opt for digital wedding invitations, leading to the decline of the traditional wedding invitation business.(Shutterstock/.)

For years, Tebet market in South Jakarta has been a popular place for would-be brides and grooms seeking wedding invitations. Tucked inside the market’s basement are rows and rows of shops offering wedding invitation designs and printing services. However, some shops in the famous establishment are now out of business, while the rest are struggling to compete with cheaper and consumer friendly services offered by online wedding invitation vendors. Sigit, one of the shop owners in Tebet market, said he had seen a decline in business in recent years. “Since online wedding invitation shops became popular, my revenue has decreased by almost 50 percent. Each month I could only get seven to eight orders, with each order ranging from 300 to 2,000 wedding invitation cards,” he told The Jakarta Post on Saturday. Sigit said...