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Jakarta Post

From barista to designer, new wave services gaining momentum

  • Norman Harsono

    The Jakarta Post

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Jakarta   /   Sun, August 25, 2019   /  05:26 pm
The Jakarta Post Image
Young people take part in a Barista certification event held by the Creative Economy Agency (Bekraf) at Esperto Barista Course, West Jakarta, on, Aug. 7. (JP/Donny Fernando) (JP/Donny Fernando)

When Reza Adam Ferdian, 36, decided to give up a prestigious engineering job at Indonesia’s largest state-owned energy company to open a small coffee shop, he faced disapproval from his parents. “I was questioned by my parents: What does this mean? I enjoyed a higher education. A good job. But when I resigned, I opened a coffee shop. My parents only thought of baristas as coffee stirrers,” quipped Reza, now a certified barista examiner who assesses Indonesian baristas for certifications that can be used to work overseas. Plenty of Indonesian baristas he has assessed now work abroad, mostly at coffee shops in the Middle East and Australia. Meanwhile Reza, who returned to work at the energy company late last year, continues running the coffee shop, KopiSob, with his wife, serving local manual brew coffee from Aceh’s Gayo to Papua’s Amungme. Reza&rsquo...