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Coffee farmers yet to benefit from millennial caffeine craze
Over the past few years, pushed by the coffee craze among millennials, domestic demand has increased sharply and, according to the AEKI, is expected to reach between 360,000 tons and 380,000 tons, nearly half of the total production, this year.
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Big business: Sular, 52, a coffee farmer from Sumber, Conto village, Wonogiri, Central Java, picks ripe coffee berries at his coffee estate. Demand is growing for coffee grown in Wonogiri and farmers are working hard to catch up. (JP/Ganug Nugroho Adi)
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ndonesia, the world’s fourth-largest coffee producer, is promoting good farming practices in coffee production to help farmers benefit from the caffeine craze among millennials that has swept almost all major cities in the country.
A number of NGOs such as the Specialty Coffee Association of Indonesia (SCAI) and Sustainable Coffee Platform of Indonesia (SCOPI) have been actively involved in promoting good farming practices in the production of coffee in several parts of Indonesia.
“We need to teach our coffee growers good agricultural practices to increase their productivity and expand their market,” SCAI advisory board chairperson Delima Hasri Azahari Darmawan said in Jakarta on Aug. 15.
She said the productivity of Indonesia’s coffee plantations was among the lowest compared to those of other major producers such as Brazil and Vietnam because the coffee plantations in the country still mostly used traditional farming methods.
