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From trash to gold: Big brands offer rewards to recyclers
Companies have started campaigns to combat Jakarta’s mounting waste problems.
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Mineral water brand Ades has launched a campaign called '#niatmurni' (#pureintention), which encourages Jakartans to exchange empty plastic bottles for phone credits and other rewards. (Shutterstock/ITTI Gallery)
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s Jakarta grapples with mounting waste problems, companies have started campaigns to make it easier and more rewarding for Jakartans to recycle.
Mineral water brand Ades has just launched a campaign called #niatmurni (#pureintention), which encourages Jakartans to exchange empty plastic bottles for phone credits and other rewards.
Ades, part of PT Coca-Cola Amatil Indonesia, has partnered with ride-hailing service provider Gojek and waste-management organization Waste4Change for the campaign.
Coca-Cola Indonesia manager marketing hydration Mohamad Rezki Yunus said participants should collect a minimum of 50 empty plastic bottles from any brand and send them through GoSend, Gojek's delivery service, to the nearest waste bank managed by Waste4Change.
After the waste bank has received the bottles, the customer will be rewarded with 2,000 Ades points, equivalent to Rp 20,000 (US$ 1.4). However, customers will need to spend between Rp 15.000 and Rp 40,000 to pay for the GoSend fare depending on the waste bank’s location.
The points can be redeemed for phone credits or prepaid tokens for electricity or simply added to one’s GoPay balance– Gojek’s digital payment system.
“A lot of Jakartans live busy lives. We want to make it convenient for those who want to recycle their plastic bottles but don’t know where to do it or simply do not have the time,” Rezki said during the campaign launch last Thursday.
