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Jakarta Post

Consumers prefer buying on user-friendly platforms

  • The Jakarta Post

Jakarta   /   Wed, November 6 2019   /  01:32 am

Consumers are more inclined to make purchases through social media or online market platforms that apply user-friendly apps and are responsive to their questions, according to a recent study by Facebook Indonesia and Boston Consulting Group (BCG).Based on a survey of 1,112 online consumers, 94 percent of them stated that they preferred shopping through an online merchant that could be easily reached via the platform’s chat rooms such as Whatsapp, LINE and Facebook Messenger. The survey was carried out from May to August this year.Furthermore, 62 percent of respondents also said they made purchases via chat by transferring payment to a merchant's bank account or transferring through a virtual account to the merchant’s e-wallet on e-commerce platforms.“Some other interesting facts we discovered were that 52 percent of respondents were uncomfortable chatting with bots in completing tr...