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Jakarta Post

Lack of awareness, infrastructure limit business digitalization in rural areas

  • Riska Rahman

    The Jakarta Post

Jakarta   /   Tue, September 22, 2020   /  08:40 am
The Jakarta Post Image
Telecommunications tower cells for mobile communications.(Shutterstock/Rigelp)

A lack of awareness and limited telecommunications infrastructure in rural areas have prevented many of the country’s small businesses from taking advantage of online platforms to boost their sales amid the COVID-19 outbreak. A recent Statistics Indonesia (BPS) survey of around 34,500 businesses nationwide on the impacts of the COVID-19 pandemic found that only 43.73 percent of businesses in regencies marketed their products online, compared to 57.46 percent in cities. This is despite the fact the survey found that 80 percent of businesses that utilized online platforms for marketing saw an improvement in sales. Fhabbyan Rizza, a 25-year-old entrepreneur, told the The Jakarta Post that he felt frustrated with the bad internet connection in Tuban, East Java, when he first took his frozen meat business online. Tuban is located around two hours from the East Java capit...