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E-commerce firms bank on ‘Double Day’ shopping campaign as consumers go online
During this year’s “Double Day” held on Oct. 10 (10.10) and Single’s Day on Nov. 11 (11.11), nationwide online retailers saw sales increase 199 percent and 274 percent respectively, compared to sales in June this year.
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The COVID-19 pandemic, which has hit a lot of industrial sectors hard, has simultaneously propelled the growth of Indonesia’s e-commerce platforms, driving a lot of foreign investors to inject their capital in local platforms. (Shutterstock/William Porter)
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ndonesia’s e-commerce platforms are banking on the sales growth during the so-called “Double Day” online shopping campaign throughout the fourth quarter of the year, as the COVID-19 outbreak accelerates the online shopping trend among consumers.
During this year’s “Double Day” held on Oct. 10 (10.10) and Single’s Day on Nov. 11 (11.11), nationwide online retailers saw sales increase 199 percent and 274 percent respectively, compared to sales in June this year, according to a report by online advertising company Criteo.
“The Double Day shopping festival is continuing to gain momentum in Southeast Asia’s retail scene. In Indonesia, we see sales and online traffic records being made every year,” said Pauline Lemaire, Criteo’s account strategy director for large customers, Southeast Asia, Hong Kong and Taiwan in a press statement on Dec. 3.
She added that retailers needed to take advantage of this year’s National Online Shopping Day (Harbolnas) on Dec. 12 (12.12) to acquire new users and boost sales, especially since the COVID-19 pandemic has accelerated e-commerce usage.
The report noted that during last year’s Harbolnas, Indonesia's online retailers saw a 304 percent increase in sales from June last year. The year end event's jump in sales was far higher than the 196 percent surge in sales in November’s online shopping campaign last year.
E-commerce is still the driving force of Indonesia’s internet economy, according to the e-Conomy SEA 2020 report by Google, Singapore state investor Temasek Holdings and business consultancy Bain & Co. The report stated that the e-commerce industry had grown 54 percent this year, with the potential to reach a gross merchandise value (GMV) of US$32 billion.
