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Analysis: A new kind of PC is coming: From personal computer to innovation enabler
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On-device AI will improve performance, enhance personalization and help protect privacy Choon Teck Lim, Managing Director, HP Indonesia.
W
e have entered a new era. Until recently, artificial intelligence (AI) has largely been operating in the background - quietly automating processes and improving performance. Yet the unprecedented adoption curve of generative AI represents an explosive change in how humans interface with technology, through natural language and conversation. This is not just a seismic wave, but a tectonic shift that will alter how we live, and work, forever.
However, if taken to its full potential, a study of the economic potential of generative AI estimated that the technology could add more than US$4 trillion annually to the global economy, and add $366 billion to the Indonesian economy in 2030. Which would all be on top of the extra $11 trillion that nongenerative AI and other forms of automation are forecast to contribute, globally. This incredible scale and potential impact of AI makes international cooperation essential, especially regarding regulation.
So, while caution is justified, so is excitement – because with great change, comes great opportunity.
A new era for the PC
Most people’s experiences with generative AI so far have been through web browsers and the cloud, which brings all the reliability, speed and privacy challenges that come with any online-only, open access and corporate-owned platforms. Put generative AI on the PC though, and users can get all the benefits, without the drawbacks.
This is why AI will change the role of the PC as dramatically and fundamentally as the internet did – redefining what a PC is and does – because the AI PC will empower more people to become creators of technology, rather than just consumers of it.
To achieve this, we’re working closely with our silicon and software partners - redesigning PC architecture for an AI-enabled world - that people will get to experience on our new models as soon as 2024. We are capitalizing on our engineering strengths to create powerful new machines optimized for running local AI models – which can still leverage the hybrid cloud as well as local inferencing to work offline. Local inferencing and data processing also means less latency and opportunities for stronger data privacy and security, as well as improved energy efficiency and lower cost of access.
Crucially, enterprise-grade security and privacy enable personalized generative AI solutions – turning your PC into an intelligent Personal Companion. One you can trust to keep your information safe, while doing tasks for you, because on-device AI can access all the same, specific emails, presentations, reports and spreadsheets that you do.
Meanwhile, the work to use AI for improving PC performance and functionality will continue to accelerate. HP Poly solutions, for example, has led the industry by integrating machine learning technology to improve the hybrid work experience, including everything from noise reduction and voice enhancement to AI-powered cameras that automatically optimize framing, focus and lighting for better video calls.
Advancing AI will make endpoint security ever more vital
AI PCs will enable greater privacy and data security by offering AI applications the ability to reduce the risks associated with moving data to the cloud. Since on-device AI will be trained with sensitive user data, endpoints will become a bigger and more valuable target for threat actors. It will therefore be even more vital that organizations invest in advanced endpoint security.
For instance, HP Wolf Security’s isolation technology provides exceptional defense against zero-day attacks and AI-driven social engineering attacks by limiting hazardous activities and covering applications with confidential data, creating virtual machines that are separate from the PC operating system.
A new era for human creativity
New research is already demonstrating the positive effects of AI on knowledge worker productivity and quality, across a range of tasks that make up people’s daily work, from creativity and analytical thinking to writing proficiency, and persuasiveness: Use of ChatGPT-4 significantly increases performance, boosting speed by over 25 percent, human-rated performance by over 40 percent and task completion by over 12 percent.
Now imagine the possible use cases when your Personal Companion integrates your internal company and personalized working data, while still helping you quickly analyze vast volumes of public information, to combine the best and most relevant of both. Whether you’re looking for customer insights, conducting financial assessments or creating a presentation – everything can be done faster, more comprehensively and privately, with the power of local AI and efficient, real-time delivery.
Just as AI is being used to improve hardware performance, leading software vendors are developing their applications to harness local AI processing capabilities too. Whether you use Adobe Premiere Pro for graphics, Audacity for audio editing, Microsoft Teams and Zoom for collaboration, or the Microsoft Office suite for productivity – they could all work faster and provide more personalized support, thanks to local inferencing.
In Indonesia, workers also see AI as a bright spot for opportunity and progress. Up to 70 percent of knowledge workers believe that AI will allow them to offload repetitive tasks to focus more on productive work, and 73 percent of them are positive that AI will open up new opportunities to enjoy work. (HP Work Relationship Index, Growing and Mature Economies Report – January 2024).
We also foresee new roles and opportunities for data scientists and AI developers, as well as huge demand for Machine Learning as a Service (MLaaS) – because every company will eventually have its own private and tailored generative AI model for employees to use securely. PCs will remain as the primary access point and on-ramp for this incredible new technology.
Employees, developers and scientists will need dedicated AI workstations and shared collaboration platforms so they can work together across local and cloud environments. Which is precisely what we are building in partnership with NVIDIA, and through our new Z by HP device portfolio and data science platform for AI applications and workflows.
Driving business transformation
We have never been as excited about the future of the PC, as we are now - and the power of AI to reinvent the PC as we know it. And of course, we are using this technology in our own work, leveraging the latest in generative AI and machine learning to drive HP’s own perpetual digital transformation.
Organizations like HP have to use these new solutions to constantly improve the experiences we provide for our customers and employees, in order to maximize the potential of AI to change the way we work and live for the better. This is a revolution that can have positive impacts for everyone, if we adopt the right ethical and strategic approach.
This article was published in collaboration with HP Indonesia
