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Jakarta Post

Retailers upbeat sale season will drive consumer spending

  • Mardika Parama


Jakarta   /   Thu, August 13 2020   /  01:00 am
Come back, soon: A woman walks past a fashion outlet at a shopping mall in Serpong, Tangerang, Banten, on Thursday. The shopping mall offered 30 to 70 percent discounts to attract customers amid the COVID-19 epidemic.(JP/R. Berto Wedhatama)

Hopes are high the annual Indonesian Discount Shopping Days (HBDI) will give a much needed boost to household spending, which has been well down amid the COVID-19 pandemic, providing retailers with an opportunity to sell their excess stock at below-market prices, officials have said. HBDI committee chairperson and president director of state-owned retailer Sarinah, Fetty Kwartawati, told The Jakarta Post Friday that a sales target had not been set for this year’s event, but that it was more focused on simply reviving consumer spending. “While we can’t predict exactly what the sales will be like because of the pandemic, we are certain this event will jump start retail activities,” she said during an online press conference. The committee set a sales target of Rp 24 trillion (US$1.6 billion) during last year’s HBDI event, a 20 percent increase fr...