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TV opportunities in the post-analog shut off era

The power of TV lies in its ability to engage viewers emotionally and create lasting brand impressions, building trust with the audience due to the quality of its message.

Europe 2 years ago

Oil firms pay Instagram, TikTok influencers for ads

Young online celebrities best known for posting about video games, their dogs or their holidays to millions of followers are also dropping in unexpected plugs for gasoline stations, fuel rewards and club cards.

Americas 2 years ago

Meta starts blocking news in Canada

Google, another critic of the Online News Act, has said it is considering a similar move, among an ongoing global debate as more governments try to make tech firms pay for news content.

Academia 2 years ago

Disrupting retail from the inside out

Building new ventures requires a greater degree of risk, an adherence to agile principles of rapid experimentation with real customers, and a willingness to work at speed while also protecting your overall brand.

Science & Tech 2 years ago

Canadian government to stop buying ads on Facebook, Instagram

The Online News Act, adopted by parliament last month, requires digital giants like Google and Meta to make commercial deals to compensate Canadian news outlets when users access articles through their products, or face binding arbitration.

Science & Tech 2 years ago

Twitter to limit TweetDeck to 'verified' users

The social media firm, bought by billionaire Elon Musk last year, has been thrashing around for ways to make a profit, cutting staff and ramping up its paid-for subscriptions.

Asia & Pacific 2 years ago

Philippine tourism video used images from Indonesia, Brazil: ad agency

Advertising agency DDB Philippines apologised for the "highly inappropriate" images, which included rice terraces in Indonesia and sand dunes in Brazil.

Companies 2 years ago

EU regulators may demand Google to sell part of ad-tech business

The EU's top antitrust watchdog, the European Commission, could issue a formal complaint against Google as early as Wednesday, the source said, further intensifying trans-Atlantic efforts to diminish the tech giant's dominance in digital ads.

Academia 2 years ago

PREMIUM
Health omnibus bill weakens tobacco control mechanisms

Tobacco consumption, which continues to escalate, poses a threat to the country's vision of achieving Golden Indonesia 2045.

Editorial 2 years ago

Rethinking our press freedom

Many countries have reverted to authoritarianism, while in others, including established democracies, there are signs of deterioration in the quality of freedom.

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