The Jakarta Post
A traveler relaxes on Sumba Island in East Nusa Tenggara. (Shutterstock/File)
Generation Y, commonly referred to as the millennials, are increasingly placing travel as a top priority in their lives. Be it a cultural immersion or an adventurous excursion, millennials seem to always find a way to fit globetrotting plans onto their tight agendas.
As a matter of fact, figures show that millennials are 23 percent more likely to travel abroad than their older counterparts and are willing to spend US$1.4 trillion each year for travel by 2020.
This generation of travelers is known to possess a set of characteristics that are authentic to them. Agoda International country director Gede Gunawan shared with kompas.com three traits that capture the hearts of Indonesian millennial travelers.
(Read also: Four reasons millennials remain at workplaces)
The first trait, said Gede during the launch of the company’s campaign #agodabasecamp in Jakarta on Tuesday, was that local millennials prioritized the authenticity of a certain destination. “They want to explore places that are unknown to them, places heard through the word of mouth.”
Second, millennial travelers boast high spirits of nationalism. “They want to learn more about Indonesian culture and different places. Finding something unique in one location,” Gede pointed out.
Finally, millennials want to explore places farther away with deeper immersion, all to create an unparalleled travel experience. A study conducted by a hotel booking website and a survey firm finds that for young globetrotters, a hotel does not merely serve as a place to stay, but it is, “A place to commence their journeys. At Agoda, we call it a basecamp,” said Gede.
Through its #agodabasecamp campaign, Agoda has launched a new feature called Check In, Step Out, which offers information about the culinary scene, entertainment, sightseeing and shops that surround a destination through its mobile app. (mra/kes)
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