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Tourism Ministry to hold gathering with social media influencers, bloggers
There’s no denying that bloggers, YouTubers and social media influencers are the new power brokers in the media industry, which is why the Tourism Ministry is making friends.
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Prominent fashion blogger Chiara Ferragni (SK-II's official YouTube account/File)
There’s no denying that bloggers, YouTubers and social media influencers are the new power brokers in the media industry.
“We call them media endorsers; they are stars in their own rights, have a huge following and actively engage with their followers,” explains Tourism Minister Arief Yahya.
Read also: Ten Indonesian travelers who may inspire your next trip
Realizing the potential of social media players, the Tourism Ministry's public communication center will hold a Wonderful Noon gathering at the Abhayagiri Restaurant and Banquet Service in Prambanan, Yogyakarta, next Wednesday.
With “Click! The Heritage of Indonesia” as the theme, the event will be attended by Tourism Ministry secretary Ukus Kuswara, Tourism Ministry communication department special staff member Muh. Noer Sadono, Yogyakarta Tourism Department employees and about 100 travel bloggers, community members and social media enthusiasts.
The invited social media endorsers have been promoting tourism destinations for a long time, and events on their social media can entice their followers to visit those places. (asw)
