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Workshop aimed at luring tourists to remote Papuan islands
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Beach on the island of Biak, Cenderawasih Bay, at the northern coast of Papua. (Shutterstock/File)
T
he Tourism Ministry has conducted a workshop in Biak, Papua, to support the development of tourism in the archipelagic regency of Biak Numfor.
The Sustainable Tourism and Fishery Development Workshop was held on Friday.
“This workshop lays out the best concept, model and practices to improve tourism in Biak Numfor regency,” said Biak Numfor Regent Thomas Alfa Edison.
“Based on the ministry’s data, tourism serves as one of the contributors to the country’s gross domestic product and foreign exchange. It also provides the easiest and cheapest job opportunities. This is why we believe [tourism] will develop well in Biak,” said the ministry's official in charge of destination and tourism industry development, Dadang Rizki Ratman, one the keynote speakers at the workshop.
Read also: Papua to host Biak Munara Wampasi Festival in July
“The main considerations for tourists [when visiting a destination] are security and facilities. Sixty percent of tourists come to Indonesia because they want to experience the local culture, 35 percent to explore the nature and 5 percent to enjoy man-made tourist attractions, such as sport events, MICE, music concerts and others,” Dadang added.
Another keynote speaker at the workshop, the ministry's official in charge of tourism marketing development, Esthy Reko Astuti, explained the strategies implemented by the ministry to reach the targets. “For marketing, we use the DOT [destination, origin and time] approach; for promotion, we use the BAS [branding, advertising and selling] approach and for media we use the POSE [paid Media, owned media, social media, endorser] approach,” she said. (kes)
