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TVRI the latest to join Wonderful Indonesia co-branding deal
Regencies are also pushed to promote the Pesona Indonesia campaign in the form of TV programs.
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State-owned television station TVRI becomes the latest entity to join in the Wonderful Indonesia co-branding campaign via new television shows such as Jelajah Negeri, Kuliner, Kain Nusantara and a tourism documentary entitled Jalan-Jalan. (Shutterstock/*)
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tate-owned television station TVRI becomes the latest entity to join in the Wonderful Indonesia co-branding campaign via new television shows such as Jelajah Negeri, Kuliner, Kain Nusantara and a tourism documentary entitled Jalan-Jalan.
Head of TVRI supervisory board, Arief Hidayat Thamrin stated that TVRI supports the tourism ministry’s efforts, “We are in full support of the tourism ministry’s support and will act on the MoU. TVRI already has a lot of tourism-themed shows from various regions. Some of the shows are Jelajah Negeri, Kuliner, Kain Nusantara and Jalan-Jalan.”
With 29 stations in 29 cities, 471 transmitter and four digital channels, TVRI is a ‘Free to Air’ broadcasting service with the broadest reach of audience, up to the remote areas in Indonesia.
TVRI is also set to partner with the Indonesian Regency Government Association (APKASI) which has 400 regencies as members. This means regencies are also pushed to promote the Pesona Indonesia campaign in the form of TV programs.
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“We are thrilled to be collaborating with the tourism ministry because we also need good contents to fill the slots on our various TV and digital channels in TVRI. Pesona Indonesia contents can also be a part of our news programs, documentary and also art and culture. TVRI has also created several Public Service Announcements with tourism as its main themes,” Arief added.
Deputy of archipelago tourism development, Esthy Reko Astuti highlighted the reasons of the ministry’s partnership with TVRI.
“TVRI was chosen to be our partner because of its wide reach and audience, covering 70 percent of Indonesia and has the most transmitters compared to private-owned televisions which only focus on big cities,” Esthy said.
“By utilizing the network market owned by TVRI, there will be a substantial promotion budget efficiency. The partnership will synergize the promotion budget,” she added.
