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Asia Pacific travelers keen to try local cuisine, survey says

Jessicha Valentina
Jessicha Valentina

The Jakarta Post

Jakarta  /  Sat, October 28, 2017  /  08:06 am
Asia Pacific travelers keen to try local cuisine, survey says

Seventy-one percent of Indian travelers are likely to try local dishes, whereas only 58 percent of South Korean travelers are willing to try local cuisine. (JP/Wienda Parwitasari)

A recent survey by global hospitality marketplace Airbnb reveals that 71 percent of Asia Pacific (APAC) travelers expressed an interest in trying local cuisine while vacationing.

Furthermore, the survey also discovered that 6 out of 10 travelers want to try new experiences or activities.

The Airbnb APAC Travel Survey was conducted in seven countries, namely Australia, China, India, Japan, Singapore, South Korea and Thailand. Among the respondents, 71 percent of Indian travelers are likely to try local dishes, whereas only 58 percent of South Korean travelers are willing to try local cuisine.

When it comes to age, the survey reveals that travelers aged 18-24 are more keen to try new cuisines and are more open to new ideas compared to their aged counterparts.

Read also: Recipe to promoting Indonesian street food

The survey also states that only one-fifth of solo travelers cook while on vacation. On the other hand, 46 percent of family travelers across APAC countries say they are more likely to cook in their accommodation while traveling.

Asia Pacific Airbnb regional director Siew Kum-Hong said in a press release, “Our survey has shown that people across the region, irrespective of age or gender, have a desire to really experience the places that they travel to, not just visit. Food is such an influence on destination decision-making, and is also one of the easiest ways that you can immerse yourself into a local culture or community whether traveling with your family and friends, or alone.”

In response to the survey, Airbnb Asia Pacific has partnered with four chefs from India, South Korea, Thailand and Japan to launch the "Kitchens of Asia" campaign. Through this campaign, the chefs and Airbnb hosts in each market will share easy recipes, giving travelers the opportunity to sample local dishes while on vacation with Airbnb. (kes)