American cosmetics brand Urban Decay is going down the rabbit hole for its latest makeup collection consisting of an eyeshadow palette and lipstick collection.
merican cosmetics brand Urban Decay is going down the rabbit hole for its latest makeup collection consisting of an eyeshadow palette and lipstick collection. The collection is named after the upcoming Disney movie Alice Through the Looking Glass.
The movie, which is an adaptation of Lewis Carroll’s classic book, set to hit theaters on May 27.
The brand previously marketed an Alice in Wonderland special eyeshadow palette called The Book of Shadows back in 2010.
Urban Decay took to Twitter and Instagram to share the first look of the 20 new shades, where each character from the movie, namely Alice, Time, the Mad Hatter, the Red Queen and the White Queen, has their own four shades. The colors range from neutral to bold tones and include emerald green, deep magenta and glittery purple.
According to The Star, the collection will be launched on www.urbandecay.com on May 1 before hitting the shelves at Sephora. (asw)
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