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Mattel geeks out, introduces Game Developer Barbie
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Game Developer Barbie. (Mattel/-)
US toy manufacturer Mattel introduces Barbie's new career: a game developer.
The red-haired, spectacled doll is dressed in a jacket, T-shirt, jeans and sneakers. To show what she does for a living, game developer Barbie carries a set of electronics: a headset, tablet and laptop.
(Read also: For the world's most scrutinized body, Barbie has a new look)
Mattel aims for accurate details, as the company displays real code on Barbie’s laptop screen and a game it is creating on her tablet screen.
Mattel has earned lots of praise for its latest incarnation of Barbie, with many congratulating the company on finally getting it right. Barbie’s first venture into the geek world, Computer Engineer Barbie, was heavily criticized.
(Read also: Essential things to know about becoming a game developer)
In a book released back in 2010, Computer Engineer Barbie was quoted as saying: 'I'm only creating the design ideas. I'll need Steven's and Brian's help to turn it into a real game.' Mattel issued an apology on its Facebook page after creating an internet outcry that deemed the company sexist.
Game Developer Barbie retails at US$12.99 (Rp. 172,442) and is currently out of stock in the US. (asw)
