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Samsung maintains lead over Apple in smartphone market
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A Samsung Galaxy S7 mobile phone on the stand of the Mobile World Congress 2016 in Barcelona, Spain, in February. (Shutterstock.com/catwalker )
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amsung has extended its lead in the global smartphone market over Apple, gaining from the launch of its updated flagship handsets, surveys showed on Thursday.
The South Korean company earned a boost last March with the launch of the Galaxy 7 and S7 Edge models with an upgraded processor, waterproofing and other features, IDC noted.
The South Korean company delivered 77 million smartphones, up 5.5 percent from last year, earning a market share of 22.4 percent. Meanwhile, Apple's iPhones are said to have seen a 15 percent drop in sales.
"With a new Galaxy Note 7 flagship model rumored to be on the way, Samsung will be able to strengthen its smartphone leadership into the second half of the year," said Neil Mawston, executive director at Strategy Analytics.
(Read also: Samsung ‘bendable’ phones out in the market next year: Report)
"Apple continues to face iPhone fatigue among consumers and the new iPhone SE model has not been able to stem that trend."
Both companies face stiff competition from China’s Huawei, the number-three vendor with a 9.4 percent market share, followed by Oppo and Vivo in fourth and fifth positions with 6.6 and 4.8 percent respectively.
IDC’s Ryan Reith said the saturation of many markets had forced makers to rethink their strategy, "This is a growing theme we have heard more about from PCs to smartphones. Additionally, the overall China market slowdown continues to ramp up competition in other high-growth markets like India, Indonesia and the Middle East." (tif/kes)
