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KFC's new marketing gimmick: Giving away scented sunscreen
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This undated photo provided by KFC shows an image from an ad campaign featuring actor George Hamilton portraying Colonel Sanders, as he holds a bottle of Extra Crispy Sunscreen. On Monday, Aug. 22, 2016, KFC gave away 3,000 bottles of fried-chicken scented sunscreen to drum up buzz for its Extra Crispy chicken. (KFC via AP/-)
KFC gave away 3,000 bottles of sunscreen that it said smelled like fried chicken to drum up buzz for its Extra Crispy chicken.
Several Associated Press reporters who tested the sunscreen said the smell did not immediately bring to mind chicken, however.
The stunt is another way for KFC to promote its Extra Crispy fried chicken. In June, it hired always-tan actor George Hamilton to appear in commercials as Colonel Sanders.
(Read also: Places to enjoy delicious fried chicken in Jakarta)
KFC, which is owned by Louisville, Kentucky-based Yum Brands Inc., said Monday that it was out of the bottles a few hours after they appeared on its website.
