The Christmas period is key for Australian retail sales, however, the progressive populace are voting with their wallets to find articles that fit with their clear commitments to global social justice.

Since the shocking Rana Plaza factory collapse in Bangladesh in 2013, many companies have vowed to improve their factories and worker practices.

"Unless a company publishes the locations of its factories, there is still no way of checking if their clothing is being made under safe and fair conditions," Oxfam said, the impetus to be added onto the Naughty List.

"There's no other way out of the Naughty List," Oxfam said.

(Read also: Fashion reseller Banananina joins e-commerce race)

Swedish multinational H&M, US label GAP, Australian giants Pacific Brands and the Cotton On Group, among many others, have all made the nice list in 2016 for being transparent in their sourcing practices.

Maybe British brand ASOS, Japan's Uniqlo and Spanish multinational Inditex, which owns fashion giant Zara, could take a lesson, as they all made Oxfam's "naughty list".

Inditex and ASOS have made significant strides towards transparency in 2016, Oxfam conceded, but a full list of where products are sown or their top tier factories is still missing.

"(ASOS) have promised to publish (the full list), though, so the elves are ready and waiting to move them onto the Nice List soon," Oxfam said.

"It's embarrassing to be on the naughty list and companies know it."

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