The Jakarta Post
President Joko "Jokowi" Widodo holds a blue umbrella as he leads a pack of officials to take part in mass Friday prayers held by Muslim protesters at the National Monument in Jakarta on Dec. 2. His blue umbrella soon became a trending topic among netizens. (Courtesy of State Palace/File)
Locally made blue sandals may be the nation's next fashion hit after a social media post about the footwear made by President Joko “Jokowi” Widodo on Sunday quickly attracted public attention.
Kompas.com reported that Jokowi, who had traveled to Balikpapan in East Kalimantan to promote the tax amnesty, bought the sandals during his visit to Balikpapan Superblock business center.
On his official Facebook and Twitter accounts, Jokowi wrote, “Dropped by Balikpapan Superblock [and] bought a pair of sandals. Fortunately, there was a 50% discount with an extra 20% discount. Normal price was Rp 299,000 [US$22.08], after discount, Rp 119,000. A good quality Indonesian product.”
Mampir ke Balikpapan Superblock beli sandal. Lumayan dapat diskon jadi Rp.119 ribu. Produk Indonesia bagus kualitasnya -Jkw pic.twitter.com/MGD6PiHR0P— Joko Widodo (@jokowi) December 4, 2016
(Read also: Netizens distracted with Jokowi's jacket)
The sandals were from Fladeo, a local footwear brand.
The post quickly went viral with many netizens predicting that the sandals would be the next fashion hit, similar to the bomber jacket and blue umbrella that have been popularized by the President.
@yontin, for instance, praised Jokowi as a cool and humble president for his appreciation of local products.
Keren Presidenku @jokowi yg merakyat👍👍👍👍👍👍👍👍👍cinta produk dlm Negeri— Yontin (@TinayahYateno) December 5, 2016
@jerry ap also shared his amazement, since everything the President wears usually becomes a trend.
luar biasa, pak @jokowi. apapun yg dipake jadi rame— Jerry_ap (@jerry_ap) December 5, 2016
Another netizen commented that Jokowi's act could help increase the popularity of local products among consumers. (kes)