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Half of Harley-Davidson owners started off buying brand merchandise
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In Indonesia, the price of a Harley-Davidson moge is similar to a luxury car with a starting price of Rp 300 million (US$22,538) to approximately Rp 1 billion. (Shutterstock/File)
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bout half of Harley-Davidson moge (big motorcycle) owners are said to initially have only been able to buy the brand's merchandise.
"According to the latest global data of Harley-Davidson, 47 percent of consumers were buyers of the brand's merchandises before they could purchase a motorcycle," said Dewa Made Wirya Atmaja, the general manager of Nusantara Harley-Davidson of Jakarta, the brand's authorized dealer in the capital city, as quoted by kompas.com on Thursday.
"Visitors who come to the dealer don't always have intentions to buy a motorcycle. They tend to purchase smaller items first," said Dewa.
(Read also: Harley-Davidson tries its luck with beginner bikes)
He added that 11 percent of visitors who conduct test rides end up buying the motorcycle.
In Indonesia, the price of a Harley-Davidson moge is similar to a luxury car with a starting price of Rp 300 million (US$22,538) to approximately Rp 1 billion.
After a 10-month hiatus, the brand came back to Indonesia following the inauguration of Nusantara Harley-Davidson of Jakarta. The dealer currently offers four motorcycle models, namely Softail Slim S for Rp 994.2 million, Softail Fat Boy for Rp 866 million, Sportster Forty-Eight for Rp 635.7 million and Street 500 for Rp 308.6 million. (fmn/kes)
