nline based-transportation service provider Uber has just announced that it is now operating in Malang, East Java, starting Wednesday.
The first service to arrive in the city is the provider’s basic private car taxi service, UberX.
To support the release, Uber is also reportedly giving out Rp 50,000 (US$ 3.71) fare discounts for first rides, dailysocial.id reported. The promotion is accessible through the code UBERMALANG.
“Uber in Malang will hopefully contribute to the residents’ mobility and city dynamics,” Uber said in an official statement.
(Read also: Express, Uber team up to tap opportunities in Indonesian market)
Uber also explained that the expansion is intended to reach local residents who “need safe, comfortable and affordable daily transportation and who long to rediscover their beloved homeland on weekends,” as well as residents of other regions who want to know more about Malang.
Prior to the Malang expansion, Uber has been operating in other big cities in Indonesia, which include Jakarta, Bandung, Surabaya and Yogyakarta as well as on Bali. It is reportedly aiming to open a new feature dubbed UberEATS, with the goal of competing with food delivery services owned by other mobile transportation apps, such as Go-Food by GoJek and GrabFood by Grab. (mas/asw)
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